Built with heartBuilt with heart by a dad and coach of two daughters who have played the game from a young age and still do to this day, WeLuvLax is a playful, polished lacrosse lifestyle brand created for girls who love the game, the style, and the energy around it. It is meant to feel proud, feminine, supportive, and real, not like generic sports merch.
The clearest expression of the girls’ game and your core identity.
The homepage, shop page, and product pages now work together so the brand feels more complete and easier to browse.
The site now makes room for girls tanks, fitted tees, hats, shorts, sweatpants, and future product drops without losing the original feel of the brand.
A softer, more polished identity that feels true to girls lacrosse and does not reduce it to plain team gear.
Built around real girls lacrosse culture, the families around it, and the pride that comes from supporting daughters who play.
Clean branding, easy layering, and a refined look that feels elevated enough for gifts, sidelines, tournaments, and everyday wear.
Power and Finesse, Luv the Game, Play with Heart Win with Grace, and Define Yourself each have a clear role.
A feminine brand with power, heart, grace, and a real point of view.
Soft neutral base with the signature pink WeLuvLax logo across the front and a lengthwise sleeve print for a clean, feminine look.
A clean ribbed tank with a soft pink phrase and the WeLuvLax logo so the front page shows more than sweatshirts.
A clean tee with your core phrase and the heart and stick mark in pink for a strong but feminine look.
Cozy cream sweatpants with the WeLuvLax logo on the thigh and the full phrase running down the leg.
A clean hat with the WeLuvLax wordmark and heart and stick logo centered on the front.
The site now has more texture, stronger visual hierarchy, softer lighting, and a more refined brand feel instead of just basic shapes and blocks.
Buttons, product cards, a working front end cart, and a cleaner email capture section make the site feel much closer to a real store.
Each featured product now has its own page so the site feels like a collection rather than just one landing page.