Built with heart by a dad and coach of two daughters who have played the game from a young age and still do to this day
This version keeps the original emotional core of the brand front and center and stays closer to the language you already liked.
About WeLuvLax
Built with heart by a dad and coach of two daughters who have played the game from a young age and still do to this day, WeLuvLax is more than just a lacrosse apparel idea. It comes from wanting something that feels true to the girls’ game, something feminine, polished, supportive, and proud. Too much sports gear feels generic, overly aggressive, or disconnected from the actual culture around girls lacrosse. WeLuvLax is meant to feel different. It is for players who love the sport, for families who live on the sidelines and at tournaments, and for anyone who wants apparel and accessories that reflect the energy, pride, and style that surround the game. The goal is to create pieces that feel clean, elevated, giftable, and genuinely connected to girls lacrosse culture.
- Feminine identity that still feels strong
- Real girls lacrosse culture at the center
- Pieces that feel clean, elevated, and giftable
- A point of view that works for players, families, and supporters